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WWE Network

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WWE Network

Working together with the UI/UX group at WWE our team helped reimagine the future of the WWE Network. An improved user experience and engaging visual design helped WWE leadership pitch senior executives on a refresh of the streaming service.

Work completed at Pilot.

Team:
Chris Ford – Strategy
Brendan Keohane - Design
Kelly Rice – Design

Role:
Creative Direction
Design

 
 

The Challenge

With a dark and aggressive aesthetic, and an aging user experience, the WWE Network was in need of a refresh that could proudly celebrate the plethora of content within the WWE universe.

 
 
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The Solution

The visual design leverages a white background to bring a clean and refreshed look to the network. To celebrate the content each WWE program was paired with a bright color which allowed for different shows to be easily distinguished and highlighted.

Featured content and hero images were overlaid onto their corresponding background colors to create an immersive and vibrant experience.

 
 
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Key screens were developed to provide WWE executives with a comprehensive idea of the potential across mobile, tablet, and television devices.