Formerly the Nantucket Pasty Co., our team refreshed the small seaside company to bring their values to the forefront of the business. The visual development of the brand ensured that all aspects, from the identity to interior signage and photography, upheld their promise of local, ethical, and real foods. Following the rebrand, Nativ Made saw a 100% increase in profits and a franchise deal from the luxury 1Hotel in South Beach.
Work completed at Pilot.
Chris Ford – Creative Direction
Erik Astman – Copywriting
Himanshu Sharma – Illustration
Brendan Keohane - Production
Sean Morse – Production
Despite a prime location on Nantucket's Broad St., the Nantucket Pasty Co. was seeing only average sales. Their message of homemade foods, made from local and organic ingredients, was lost behind a confusing brand and irelevant product line.
After a deep dive into the current business, customers, and the island of Nantucket our team helped identify and articulate a clear set of values, mission & positioning statements, and brand promise for the company. This became the foundation from which hundreds of potential brand names were generated. Nativ Made, inspired by the owners name, Nate, and their practice of homemade foods using local ingredients, was the standout.
Utilizing a downward facing arrow the wordmark and corresponding brandmark were designed to emphasize Nativ Made's commitment to local ingredients. The arrow would become a tool to visually communicate this message across various applications.
Cold-pressed juices, salads, and raw snacks moved to the forefront of Nativ Made's offering. The packaging system leveraged kraft labels that are hand-ripped to give each product a human touch and unique look while keeping labor time to a minimum. Ingredients became the focus of the label design to emphasize Nativ Made's commitment to real and ethical foods. To minimize cost and production time the label system employs a singular size, used both horizontally and vertically, across all products.